Curated Content

Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social

Sixty-four percent of Americans think it’s important for senior business leaders to have an active presence on social media, but they’re not looking for personal anecdotes or business advice, according to highlights from the upcoming fourth edition of The Global Street Fight Study from G&S Business Communications (G&S) and Harris Poll. Sales Renewal’s insight: Does […]

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How to Maximize Your Content Exposure on LinkedIn

Are you taking advantage of all LinkedIn’s content marketing features? Discover how to maximize your LinkedIn content exposure. Sales Renewal’s insight: If you’ve spent any time on LinkedIn, you’ve probably realized that it’s not always as clear cut as to the best way to use it for your business. That’s because at its core, it’s […]

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What Consumers Want From Brand Emails

Email Marketing – Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. Sales Renewal’s insight: Read this article if you’ve been rethinking the content and focus of your company emails. It seems pretty clear that offers – 20% off, BOGO, free shipping – are […]

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What Consumers Want From Brand Emails

Email Marketing – Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. Sales Renewal’s insight: Read this article if you’ve been rethinking the content and focus of your company emails. It seems pretty clear that offers – 20% off, BOGO, free shipping – are […]

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The Content Pyramid, How To Structure A Successful Blog

When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. I’ve found that it’s easier to conceptualize what content is needed by using a Pyramid. Sales Renewal’s insight: This is one of the clearest explanations of how to create synergistic content we’ve read. Following this […]

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How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business

How can homebuilders speak to their audience over digital channels all at once and do so effectively? Social media done right. Sales Renewal’s insight: A picture is worth a thousand words – and may bring you some customers, too! – especially if you are a “visual” business that takes advantage of image-based sites like Houzz, […]

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