Local marketing – marketing that’s focused on reaching customers in a specific geographic area – is not for every business. But if you have a physical presence in a specific location and provide services to your community (think bank, florist, shoe store, restaurant, deli, dry cleaners, etc….), you will most likely be able to benefit […]
Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]
While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes. Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. Sales Renewal’s insight: You might not realize it but more than 25% […]
Analysis of TREW Marketing and ENGINEERING.com new survey on how engineers find information online. Engineers love online information over others. Sales Renewal’s insight: Marketing to engineers? Be sure you pay attention to online and digital marketing, as online is a valuable source of information for engineers. More survey results: The way engineers most often interact […]
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing. Sales Renewal’s insight: Did your local listing make the cut? As […]
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow… Sales Renewal’s insight: These two reports offer lots of good insights to the […]
There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]
As today’s savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend? Sales Renewal’s insight: We agree, this […]
Your emails are being read, but how do you convince people to navigate to your site? Here are 11 tips to improve your email newsletter click-through rates. Sales Renewal’s insight: Some good, concrete tips that you can use to improve your email click through rates. Read Original Article