For the last 10 years, I’ve run a successful consulting practice, and people are often shocked to hear that until two years ago I didn’t have a website … As a small business, it’s easy to get distracted with shiny objects in the marketing realm that waste valuable time and energy. Sales Renewal’s insight: While […]
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]
Old content isn’t dead content. Breathe new life into your old content by following these steps. Sales Renewal’s insight: Does “republishing” an older blog post somehow feel like cheating? When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger […]
The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options. Sales Renewal’s insight: Tools for data management (DMPs), social media for “listening”, automation, personalization, the […]
Movoto’s Content Strategy: How We Make All Those Things Go Viral Sales Renewal’s insight: The opening paragraph says it all: How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t. A first-hand perspective on how the “little guy” created a digital […]
Sales Renewal’s insight: Digital marketing tactics like lead nurturing (a.k.a. drip marketing) are not only for businesses selling products and services. Non-profits who are focused on raising funds and awareness for a social issue can extend their often limited budgets by taking advantage of automation and efficiencies these tactics offer. Read Original Article
Time has always perplexed the human race. We’ve tried to define it, track it, and measure it since the emergence of civilization. However, these dozen facts show us how distorted our perception of time can be and how much we still need to learn about the fourth dimension. Sales Renewal’s insight: Our favs: #6 – […]
15 statistics that show why direct marketing should be considered as an element of your marketing mix (complied by Compu-Mail): Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Young adults, 24 years and younger, are among the most direct mail responsive. 92% of young shoppers say they […]
15 statistics that show why direct marketing should be considered as an element of your marketing mix (complied by Compu-Mail): Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Young adults, 24 years and younger, are among the most direct mail responsive. 92% of young shoppers say they […]