If you’ve visited our website lately, you know we dedicate a sizable piece of virtual real estate to describe JointSourcing, our unique business model. In conversation, it can take a few minutes to explain. But, as one of our newest clients told us last week, “it’s completely logical!” When we prepared last month’s client reports, […]
There’s a reason our Blueprint process is the first step in every relationship with every client. And there’s a reason some of our clients feel a bit perplexed in the process. By the time they’ve gotten to know us well enough to realize that we’re as incentivized to increase their sales as they are, they’re […]
In the first quarter of this year, we (the Sales Renewal team) have spent more hours than we’d like to admit discussing our inner clockworks. How do we make decisions that affect the team…who decides…how do we decide which stories deserve full-length treatment and which end up on the cutting room floor. Stories? Agile groupies […]
The Concord Flower Shop is doing very well in Concord MA, thank you very much. Sales Renewal has been helping The Concord Flower Shop grow its sales since 2009, and thanks to its ongoing optimizing of the e-commerce site, it now captures a large share of the business of prospects searching for florists who deliver […]
Is it possible we scooped The New York Times? Well, not exactly. However, we must point out we’ve broached this subject before – and we also know from personal experience – when you’re searching for a local florist, you want a local florist. Unfortunately, a quick search online may not deliver what you’re after. Times […]
At Sales Renewal, we work with a number of clients who have a national presence and others who are strictly interested in the local market. Each requires a different set of online marketing strategies, services, and tools. Local business can be tough to promote, as they need to stand out from the crowd in order […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]
‘Tis the season for giving thanks, and the Sales Renewal team recently took the time out of the hectic day-to-day activities at our busy start-up to reflect on the things that we have to be thankful for – our team, our clients, the families that support our venture, our daily breakthroughs, accomplishments and struggles. Here, […]
So you’re good at updating posts on Facebook and you’re targeting prospects on LinkedIn? Tip of the hat to you. Maybe you’ve even got 1, 000+ followers on Twitter and you’ve figured out how to connect with prospects on Pinterest. Congratulations; you’re in the minority of small businesses that use social media effectively. So how […]