Management & Benchmarking

15 Mind-Blowing Stats About Generation Z

While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes. Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. Sales Renewal’s insight: You might not realize it but more than 25% […]

Read more

The Increasing Importance of Content Marketing in 2015

A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesting: Coca-Cola now spends more money creating content than on television advertising Marketers invest over 25% of their marketing budget on content 77% of marketers plan on increasing content production in 2015 61% […]

Read more

John Wanamaker Would Die for This: We Now Know Which Half is Which!

There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]

Read more

Cost of Marketing: What Is the Average Budget?

As today’s savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend? Sales Renewal’s insight: We agree, this […]

Read more

B2B Beat: What Is the Frequency, Blogger?

The debate began in January with a Tweet from Moz’s Rand Fishkin. In that Tweet, Fishkin, who is known as the Wizard of Moz, noted that HubSpot had posted 49 blog posts in a single week. Sales Renewal’s insight: There’s no right answer to the question of how frequently to blog. This article looks at […]

Read more

Beyond Digital Analytics Metrics – Analytics & Optimization

In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]

Read more

Free Marketing Management Course from MIT

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the […]

Read more

What Skills to Look for When Hiring or Assembling a Marketing Team

Since our beginning in the depths of the Great Recession in 2009, Sales Renewal has been extolling the importance of hiring a broad and deep team to grow a business' revenue (aka, Marketing). While we understood that there would always be need for brand-focused and creative people, we also understood that the Team would have to expand beyond the boundaries of traditional and digital Marketing to include business analysts, marketing strategists and a fair number of technologists too.

Read more

Ready-Fire-Aim Marketing And Why It Will Likely Blow Back On You

Too many businesses today practice Ready-Fire-Aim Marketing: They get some seemingly intelligent, point specific advice from a blog post / newsletter / trade association / colleague / brother-in-law (pick one). They spend little time understanding the advice (who can invest time to think things through when we need leads!) and whether it’s their most critical […]

Read more

Top
Sales Renewal