Strategic Marketing

Client’s Collaboration with Sales Renewal Leads to New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon

It is generally rare for two different companies, let alone a client and its vendor, to work together so thoroughly, on so many levels, that the resulting whole is greater than the sum of its parts. However, thanks to Sales Renewal’s revolutionary JointSourcing Solution (a unique hybrid combining elements of joint venturing with elements of […]

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Most Salespeople Feel Unprepared for the Most Critical Parts of the Sales Process

According Corporate Vision, here are the percentages of Salespeople who felt they were prepared for: Creating opportunities from status quo – 38%, Demonstrating financial justification – 26%, Mastering purchasing negotiations – 25%, Having effective executive conversations – 24%, Having effective executive conversations – 16%, Achieving successful competitive differentiation – 14%, Showcasing compelling product presentations – […]

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How to Grow, and NOT, Grow Sales on Valentine’s Day: SalesMemes 31

Sales Renewal’s insight: “In your eyes…” a sense of terror and desire to run away. Creativity in marketing is great, but you can’t just “Say Anything” and have to be careful of boundaries. Check out Cool or Creepy, Beware of How You Wow Your Customers and leave a comment there to let us know what […]

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How to Grow, and NOT, Grow Sales: SalesMemes 1

Sales Renewal’s insight: Colorful? Yes. Readable? Not so much. You could mimic Google, but this is a more successful approach to growing sales. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his colleagues: #HucksterHank, #SmugMarketerSam and #TrustworthyTom.

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Social Media and Your Time Investment: the Payoff Isn’t Always Obvious

Small- and medium-sized business owners cannot take their time lightly. So questions like, should I invest time in LinkedIn? or Is a Pinterest presence worth my time? highlight important considerations. We certainly don’t advocate jumping on every single social media bandwagon. While they all look like free advertising vehicles at first glance, the learning curve […]

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Are you focused on increasing sales in Q3 2013?

We’ve recently conducted 3rd Quarter Planning Sessions with our clients. Pssst – when was the last time you made a quarterly marketing plan and followed it? In those meetings, they heard specific details about things we did during Q2 to improve SEO rankings, reach more qualified prospects at the beginning of the sales cycle, and […]

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Yahoo + Tumblr: Keep Calm and Follow Your Sales Plan

Google grabbed headlines last week and sent a wave of worries through the oceans of SEO strategists with its Penguin update. Marissa Mayer made Monday morning mighty interesting (and we thank her for the alliterative opportunity) when she announced Yahoo would purchase Tumblr. What should you do about it? Probably nothing. Since deals between online […]

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