Many of our clients came to us because they thought they needed a new website, but they didn’t. Often, we’re able to incorporate enhancements into an existing site, improving the handling of online sales, or add features that provide the customer with a better experience. In some cases, the website is beautiful – but no […]
The majority of small business owners know Search Engine Optimization (aka SEO) brings in business by making their company easy to find on the major search engines. They also know that the many of their local customers look at their business’ online descriptions (aka listings) and online reviews before they decide to walk in their […]
Google grabbed headlines last week and sent a wave of worries through the oceans of SEO strategists with its Penguin update. Marissa Mayer made Monday morning mighty interesting (and we thank her for the alliterative opportunity) when she announced Yahoo would purchase Tumblr. What should you do about it? Probably nothing. Since deals between online […]
Nothing gets those in the business of SEO talking like rumors of a Google algorithm change, and it seems that this time around (yes, another change is on the way), Google is trying to preempt some of these rumors by clarifying, in advance, what businesses can expect. Matt Cutts, the head of Google’s web spam […]
A recent A/B e-mail campaign test pitted a multiple product image mailer against a single-image mailer. The experiment resulted in a dead heat! Sales Renewal creates holiday-themed emails for the Concord Flower Shop – about six per year. Typically, the emails feature nine to 12 floral arrangements with multiple options for the recipients to click […]
Endless information exists about how to best use the big social networks for your business – Facebook, Twitter, LinkedIn, Google+, Pinterest, to name a few. While the right combination of these networks is essential to one’s online outreach, there are also smaller, niche networks that many businesses can benefit from, too, such as Digg and […]
The Concord Flower Shop is doing very well in Concord MA, thank you very much. Sales Renewal has been helping The Concord Flower Shop grow its sales since 2009, and thanks to its ongoing optimizing of the e-commerce site, it now captures a large share of the business of prospects searching for florists who deliver […]
Is it possible we scooped The New York Times? Well, not exactly. However, we must point out we’ve broached this subject before – and we also know from personal experience – when you’re searching for a local florist, you want a local florist. Unfortunately, a quick search online may not deliver what you’re after. Times […]
At Sales Renewal, we work with a number of clients who have a national presence and others who are strictly interested in the local market. Each requires a different set of online marketing strategies, services, and tools. Local business can be tough to promote, as they need to stand out from the crowd in order […]