How to Grow, and NOT, Grow Sales: SalesMemes 54 – Clear Calls-to-Action
Sales Renewal’s insight:
Do you think he uses invisible ink on their direct mail pieces too?
Before your customers get to your Calls-to-Action (which we hope aren’t transparent!), make sure you’ve properly optimized your message to have maximum impact, as we discussed in Hone Your Marketing Message – Follow These Four Levels Of Communication
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