Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters. Sales Renewal’s insight: Double the characters, double the fun? What difference if any will longer tweets make in your marketing messages – and more importantly, in response rates? Will prospects respond better to those brands who […]
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups. Read Original Article
Use a couple different tests or our Send Time Optimization feature to find the best sending time to engage with your subscribers. Sales Renewal’s insight: Determining an ideal send time for email messages is not a trivial matter, but it’s only one piece of a much larger puzzle. Our advice: mind each piece, as they […]
The Center for Health Law and Policy Innovation of Harvard Law School (CHLPI) advocates for legal, regulatory, and policy reforms to improve the health of underserved populations. Two years ago, Sales Renewal worked with CHLPI to build a new WordPress website that was modern-looking, responsive and easy for the CHLPI team to maintain. A key […]
Email Marketing – Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. Sales Renewal’s insight: Read this article if you’ve been rethinking the content and focus of your company emails. It seems pretty clear that offers – 20% off, BOGO, free shipping – are […]
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]
Sales Renewal’s insight: Don’t you love it when 1 + 1 = 3? To see a real world case study on how Sales Renewal routinely pulls this off, read New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon. Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to […]
Small- and medium-sized business owners cannot take their time lightly. So questions like, should I invest time in LinkedIn? or Is a Pinterest presence worth my time? highlight important considerations. We certainly don’t advocate jumping on every single social media bandwagon. While they all look like free advertising vehicles at first glance, the learning curve […]
While cell phone service company ads generally focus more on data plans, gaming applications and cameras that take share-worthy pictures than they do call reception and audio quality, reports of the death of phone conversations have been greatly exaggerated. Customer Service Starts with “Hello” Whether you’re making outbound sales calls (extending a service warranty, renewing […]