Too many businesses today practice Ready-Fire-Aim Marketing: They get some seemingly intelligent, point specific advice from a blog post / newsletter / trade association / colleague / brother-in-law (pick one). They spend little time understanding the advice (who can invest time to think things through when we need leads!) and whether it’s their most critical […]
Time has always perplexed the human race. We’ve tried to define it, track it, and measure it since the emergence of civilization. However, these dozen facts show us how distorted our perception of time can be and how much we still need to learn about the fourth dimension. Sales Renewal’s insight: Our favs: #6 – […]
We’ve been having a lot of fun with SalesMemes this year and the reaction has been great (keep those suggestions coming!). Here are a few of the best from 2014 … if we missed any of your favorites, let us know! And don’t forget to subscribe to our Growth Spurts blog so that you see […]
We’ve been making this argument for some time to our clients, so we whole-heartedly agree with Relevance.com‘s advice and infographic : With Google Plus, businesses can personally target certain ‘circles’ to see and share information with – a great way to amplify business-to-business marketing content. Whether you’re just getting started, or looking to increase engagement […]
Sales Renewal’s insight: Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role […]
Sales Renewal’s insight: #HucksterHank would also like to share some “analytics” about a piece of land in Florida he has for sale. If you want to accurately determine the ROI of your marketing endeavors, your analytics must include all your sales and lead channels, as we explored in Marketing ROI without Call Tracking is Like […]
Sales Renewal’s insight: Do you think he cooked his own goose too? For a Thanksgiving post NOT involving #BadExecutionBob’s bosses, check out this week’s 6 T-U-R-K-E-Y Tips We’re Thankful for in Our Online Marketing, Analytics-Driven World post. Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See […]
Sales Renewal’s insight: Do you think he uses invisible ink on their direct mail pieces too? Before your customers get to your Calls-to-Action (which we hope aren’t transparent!), make sure you’ve properly optimized your message to have maximum impact, as we discussed in Hone Your Marketing Message – Follow These Four Levels Of Communication Visit […]
Sales Renewal’s insight: Who needs to sell anything when you’ve got a store full of customers right? Don’t forget to keep your eyes on the prize: website traffic and search engine rankings are worthless unless they end up generating leads and sales … A point we also recently made in SEO Doesn’t Stop with a […]