A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesting: Coca-Cola now spends more money creating content than on television advertising Marketers invest over 25% of their marketing budget on content 77% of marketers plan on increasing content production in 2015 61% […]
All content you produce should be with an end-goal in mind. One of the most common and important goals of content is to attract links. Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Here is a guide to […]
Old content isn’t dead content. Breathe new life into your old content by following these steps. Sales Renewal’s insight: Does “republishing” an older blog post somehow feel like cheating? When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger […]
Public Relations – These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.” Sales Renewal’s insight: The increasing importance of commenting on other people’s content (curated content) has potentially big implications for […]
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Sales Renewal’s insight: Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you’re doing all the tasks yourself, the sooner you can […]
The right keywords are key to good SEO rankings, and good SEO rankings are key to increasing awareness of your services and products – and eventually sales – from the web. Nothing earthshaking there. Now, if you want dissension, get three marketers in room and ask them how to choose the best keywords. They’ll probably […]
Sales Renewal’s insight: As Marketing Profs notes in this article about content curation, and Sales Renewal agrees, creating fresh, engaging original content on a consistent basis is a tall order for most smaller businesses. It takes an understanding of what is “engaging” to your readers, plus time and talent to plan, write and distribute. We […]
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes! Sales Renewal’s insight: Examples of successful B2C digital marketing campaigns are a dime a dozen. But it can be a harder case to prove effectiveness in B2B marketing. This article highlights successes […]
Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you’ll be a force to be reckoned with. Sales Renewal’s insight: Some good advice – although the article makes it all sound a lot […]